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Search Console

See which page lost the clicks, not just that clicks fell

Every client's Search Console in one place: clicks, rankings, the pages behind a drop, and an alert when it starts.

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  • Read-only access
Lumen Skincare· Search · lumenskincare.example
Sample data

The numbers behind it

Organic clicks, 4 Oct – 10 Oct
1,785
Weekly average, 6 Sept – 3 Oct
2,779
Change
−36%
Clicks
10,167
↓ 6%
Impressions
361,547
↑ 4%
Click-through rate
2.8%
↓ 10%
Average position
9.6
↑ 5%
13 Sept – 10 OctThis periodThe one before

Pages losing clicks

Week of 28 Sept – 4 Oct against the week before

  • /products/vitamin-c-serum932 → 235↓ 75%
  • /products/mineral-sunscreen211 → 169↓ 20%
  • /products/niacinamide-serum301 → 266↓ 12%
  • /collections/serums182 → 165↓ 9%
  • /blog/sensitive-skin-routine277 → 266↓ 4%

Top queries

The same week: clicks, change and average position

  • lumen skincare276 · #1.3↓ 17%
  • vitamin c serum217 · #9.1↓ 55%
  • niacinamide serum168 · #6.9↓ 17%
  • hyaluronic acid moisturizer156 · #7.5↓ 13%
  • gentle face cleanser142 · #8.3↓ 22%
  • skincare routine for sensitive skin142 · #5.8↓ 8%
Lumen Skincare is one of the demo agency's made-up clients. The alert is what MetricDeck's rules raise on its numbers; the tiles, chart and tables are the Search tab's, last 28 complete days against the 28 before.
Four weeks hide what one week shows. Over 28 days Lumen Skincare's clicks look 6% down. The week tells the story: /products/vitamin-c-serum lost 697 clicks on its own, and that's the first place to look.

The weekly check, before and after

Looking at one client's organic search and working out what changed.

Time you get back

2 h 50 min

A week, if you look after 10 clients.

For one client

By hand20 min
With MetricDeck3 min

Our estimate for checking one property a week by hand; yours will differ. Weeks without a drop cost nothing at all, since there's no alert to read.

By hand

20 min
  1. 01Open the client's property in Search Console and set the dates against the period before3 min
  2. 02Compare clicks, impressions, CTR and position3 min
  3. 03Switch to Pages, sort by the change, and find the ones that fell5 min
  4. 04Do the same for Queries, and check positions5 min
  5. 05Open Analytics to see whether the visits fell too, or only the counting4 min

With MetricDeck

3 min
  1. 01Read the alert if clicks fell: the drop and the numbers behind it1 min
  2. 02Open the Search tab: pages and queries losing clicks are already listed2 min

What you get

  • A drop alert

    When clicks fall well below the site's own normal, with the week against the four before it, and critical when they halve.

  • Rankings that slipped

    Queries that were in the top 20 and fell more than 5 positions in a week, with their impressions before and after.

  • Pages and queries

    Clicks, impressions, CTR and position for each, the ones that gained and the ones that lost, for any period you pick.

  • Any period, compared

    The last 7 days, 28 days, 3 months or 12 months, or your own dates, against the period before, by day, week or month.

  • Checked against Analytics

    When Search Console and Analytics disagree about the same visitors, you hear it's the counting, not the rankings.

  • In the summary and the report

    The AI summary reads it with the client's other numbers, and the report has a Search Console section for each property.

Why you can trust the numbers

  • They're Search Console's own numbers, read through Google's API. MetricDeck only reads.

  • A drop is judged against the site's own last four weeks, not a fixed number that suits nobody.

  • Only complete days are compared, so Google's two-day lag never reads as a fall.

  • Code works out every total and change. The AI only explains them, and every figure it quotes is checked.

FAQ

Questions

When does MetricDeck call it a drop?
When a client's organic clicks over the last 7 days are 25% or more below their weekly average over the 4 weeks before; 50% or more is critical. Four weeks is what normal looks like for that site, so a holiday or one viral post doesn't set it off. Sites under 20 clicks a week aren't judged, and each project's alert sensitivity moves the bar.
What about rankings?
Queries that were in Google's top 20 with enough impressions to mean something, and fell more than 5 positions from one full week to the next, raise their own alert, the biggest first.
Why don't the numbers match Search Console's own screen to the click?
They're Search Console's numbers, read through its API for the days it calls complete, usually two or three days back. Search Console leaves out days with no impressions, which MetricDeck counts as zero, and its screen can show fresher, still-changing days that we wait for.
Can it tell a real drop from a tracking problem?
Yes. It reads Analytics beside Search Console: if Google still sends the clicks but Analytics stops seeing organic visits, that's a counting fault, not lost rankings, and the alert says so.
Which properties can I connect?
Any Search Console property your Google login can see, domain or URL prefix, one or several per project. MetricDeck only reads them.

More of what MetricDeck does

See where every client's clicks went

Connect Google, pick each client's Search Console property, and the first sync fills the Search tab. Free for one project.

Start freeSee the live demo

Free for one client · No card · Read-only access