Skip to content
PricingPlans from $15 a month billed yearly: ~20% less than monthly
MetricDeck
Log inStart free

AI summary

A client summary you can check, figure by figure

What needs fixing, what went well and what to do next, rewritten as new data arrives, every figure checked.

Start freeSee the live demo
  • Free for one client
  • No card
  • Read-only access
Northwind Dental· Overview · AI summary
Sample data
Worth a look

Cost per booking rose 59% in a week, while ₹10,290 went to 3 search terms that never brought a booking.

Needs fixing

  • Search terms spending without bookings

    ₹10,290 spent on 3 search terms with no conversions in the last 30 days, led by “dentist open now” (₹7,040)

  • Cost per booking up

    Cost per conversion up 59%: ₹1,782 in the last 7 days against a usual ₹1,123

Going well

  • Organic search growing

    Organic clicks: 2,717 in the last 30 days, +5% on the 30 before.

  • More visits to the site

    Website sessions: 9,391 in the last 30 days, +5% on the 30 before.

Do next

  1. 1

    Review “dentist open now”, “how to stop toothache at home” and “dental implants course for dentists”: verify tracking and customer intent before confirming any negative keywords. Zero recorded bookings alone does not make a term irrelevant.

    Search terms
  2. 2

    Check Search – Emergency dentist: its daily budget went from ₹1,500 to ₹2,500 6 days ago, the week bookings slowed.

    Google Ads
Northwind Dental is one of the demo agency's made-up clients. This summary is an example written here from its numbers, so the page needn't call the AI; every figure in it comes from the alerts and totals MetricDeck's code worked out. In the app the AI writes the sentences from the same kind of evidence.
Every figure leads back to a number. Open “The numbers” under any item to see the alert or total it came from. A sentence the AI can't tie to one never reaches the page.

The weekly write-up, before and after

Telling one client what happened this week, and what you'll do about it.

Time you get back

6 h 40 min

A week, if you look after 10 clients.

For one client

By hand45 min
With MetricDeck5 min

Our estimate for a short weekly update to one client; yours will differ. The steps it suggests link to the screen where each is done.

By hand

45 min
  1. 01Pull this week's numbers from each source into a sheet15 min
  2. 02Work out what changed against last week10 min
  3. 03Decide what matters and what to do about it10 min
  4. 04Write it up in words the client understands10 min

With MetricDeck

5 min
  1. 01Read the summary: it was written after last night's sync2 min
  2. 02Open “The numbers” on anything you want to check, and edit the words if you like3 min

What you get

  • A headline

    The one thing that matters most this week, in a sentence, with the client's state beside it.

  • What needs fixing

    Up to three problems, each with the numbers behind it a click away.

  • What went well

    Up to three things worth telling the client, from the same checked numbers.

  • Do next, linked

    Up to three steps, each with a button to the screen where it's done: search terms, keywords, a landing page.

  • On the Attention page

    Each client's first step shows beside its alerts, so the whole week's work is on one page.

  • In the client report

    It opens the report as its summary, and you can edit the words before you send it.

Why you can trust what it says

  • Code works out every number. The AI is handed them and only writes the words.

  • Every item cites its numbers. One that quotes a figure it wasn't given is dropped, and the summary says so.

  • It reads the client's open alerts first and never contradicts them.

  • Only the figures and names a summary needs go to Anthropic, which doesn't train its models on them.

FAQ

Questions

Does the AI work out the numbers?
No. MetricDeck's code works out every total, change and comparison from the sources first. The AI is handed those numbers, each with an id, and writes the sentences around them. Every item has to cite the numbers it rests on; one that quotes a figure it wasn't given is dropped, and the summary says how many were.
When is it written?
By itself after a sync, once the last summary is 3 hours old, and after a new source's first sync. Free gets one a week. "Rewrite with new data" asks for a fresh one any time: 2 a month on Free, 30 on Starter, 150 on Pro and 500 on Agency.
Can it disagree with the alerts?
It's given the client's open alerts first and told never to contradict them, so the summary and the Alerts card always tell the same story.
Which AI writes it?
Anthropic's Claude. Only the figures and names a summary needs are sent, and Anthropic doesn't train its models on them.
Can I change it before a client sees it?
Yes. In the report builder you can edit the summary's words before you send the report; your version is kept for that client until a newer summary is written.

More of what MetricDeck does

Get a summary of every client you can check

Connect a client's sources and the first summary is written right after the first sync. Free for one project.

Start freeSee the live demo

Free for one client · No card · Read-only access