Skip to content
PricingPlans from $15 a month billed yearly: ~20% less than monthly
MetricDeck
Log inStart free

Alerts

Alerts that say what changed, by how much, and why

Every client checked against its own normal nightly. Each alert shows its numbers; ask, and the AI explains it.

Start freeSee the live demo
  • Free for one client
  • No card
  • Read-only access
Northwind Dental· Overview · Alerts
Sample data

  • Cost per conversion up 59%: ₹1,782 in the last 7 days against a usual ₹1,123

    Google Ads

    AI explanation · example

    Cost per booking rose from ₹1,123 to ₹1,782. The Search – Emergency dentist budget went up 6 days ago, and a new keyword went in the same day.

    Likely causes

    • “dentist open now” was added as a keyword in Search – Emergency dentist 6 days ago. In the last 30 days that search cost ₹7,040 for 205 clicks and no bookings, where about 4.2 were expected. (shown by the numbers)
    • The campaign's daily budget went from ₹1,500 to ₹2,500 the same day, so the new keyword had more to spend. (shown by the numbers)
    • People searching “open now” may want help tonight, not an appointment, so they rarely book. (a guess to check)

    What to check today

    1. Add “dentist open now” as a negative keyword, or bid it down, and watch bookings for a week.
    2. Put the Search – Emergency dentist budget back to where it was until its cost per booking settles.
    3. Check the landing page those clicks reach says when the clinic is open.
    Attention

  • ₹10,290 spent on 3 search terms with no conversions in the last 30 days, led by “dentist open now” (₹7,040)

    Google Ads

    Spend on these terms, 12 Sept – 11 Oct
    ₹10,290 (21% of search-term spend)
    This account's usual rate (each term is judged by its campaign's own rate)
    1 conversion per 48 clicks
    “dentist open now” · Search – Emergency dentist
    ₹7,040, 205 clicks, 0 conversions (about 4.2 expected)
    “how to stop toothache at home” · Search – Emergency dentist
    ₹1,980, 61 clicks, 0 conversions (about 1.3 expected)
    “dental implants course for dentists” · Search – Dental implants
    ₹1,270, 31 clicks, 0 conversions (about 1.1 expected)
    Attention
Northwind Dental is one of the demo agency's made-up clients, and these are the alerts MetricDeck's rules raise on its numbers. The explanation is an example of what the AI writes when asked, built here from the same facts it's given in the app: the alert's numbers and the account's changes.
The numbers come first, the explanation second. The rule raised this alert from Northwind Dental's own figures. The explanation then read the account's change history and found what happened the same week, and it says which parts the numbers show and which are only a guess.

What the rules watch

At normal sensitivity. Every number is a client's own: its last week against its usual week, never a benchmark from someone else's account.

Google Ads and ChatGPT ads

Spend jumps or stops
A day's spend over the last week is 40% off the two weeks before, or nothing is spent at all.
Cost per conversion rises
25% above the two weeks before, judged a day back since conversions arrive late.
Conversions stop
Two days with none where they're usual, while the clicks carry on: tracking, most likely.
Search terms waste money
Terms whose clicks should have converted at their campaign's own rate, and didn't.
Nothing back in 90 days
Spend with no conversion on record for three months: tracking missing or broken.
A ChatGPT budget runs out
10% or less of a lifetime budget left, or three days at the current pace.
ChatGPT ads rejected
Live ads turned down in OpenAI's review; critical when a campaign has none left.

Search Console and Analytics

Organic clicks drop
The last 7 days 25% below the usual week of the 4 before; critical at half.
Sessions drop
30% below the usual week, with the devices and landing pages that fell.
Rankings slip
Top-20 queries that fell more than 5 positions in a week.
Key events stop
Two days with none where they're usual, while visits carry on.
Tracking breaks
Ads clicks or Search Console clicks hold while Analytics stops seeing the visits, or visits hold while key events fall.

The website

Site down
Two failed checks in a row, 5 seconds apart. Always critical.
Certificate expiring
At 21 days left; critical at 7, or when browsers stop trusting it.
Domain expiring
At 30 days left; critical at 7.
Speed falls
15 points or more out of the good range over two runs, or poor now.
AI assistants shut out
robots.txt blocks the crawlers that fetch pages for answers, fails, or the page says noindex.

The morning check, before and after

Finding out whether anything went wrong with one client yesterday.

Time you get back

3 h

A day, if you look after 10 clients.

For one client

By hand21 min
With MetricDeck3 min

Our estimate for a quick daily look at one client; yours will differ. Most days nothing's wrong, and with MetricDeck those days cost nothing.

By hand

21 min
  1. 01Open Google Ads and compare spend and cost per conversion with last week4 min
  2. 02Open Search Console and Analytics and look for a drop5 min
  3. 03Check the site loads and the certificate isn't close to expiring2 min
  4. 04When something's off, dig through the change history for why10 min

With MetricDeck

3 min
  1. 01Open the Attention page: anything wrong is listed, worst first1 min
  2. 02Ask why on the alert that matters, and read what to check2 min

What you get

  • Alerts from every source

    Ads, ChatGPT ads, Search Console, Analytics and the website, checked after every sync and listed worst first.

  • Why, and what to check

    On request, the likely causes, each marked as shown by the numbers or a guess, and the checks to make today.

  • The account's changes beside it

    An ad alert's explanation reads the budget, bid and keyword changes made before it, and who made them.

  • Sensitivity per client

    Low for a client whose numbers swing, high for one where every booking counts. Every bar moves at once.

  • Critical ones by email

    Once per problem, to everyone in the workspace who wants them, with a weekly summary on Mondays.

  • Wins too

    Traffic up as far as a drop would need to fall, or cost per conversion down a quarter: news worth telling a client.

Why you can trust an alert

  • The rules are plain code, the same every night. No AI decides what's an alert.

  • Each client is judged against its own recent weeks, so a small account and a big one are treated alike.

  • Where there's too little to judge, like under 20 visits a week, the rules stay quiet: one extra click is not a trend.

  • An explanation that quotes a number the alert doesn't carry is thrown away before you see it.

FAQ

Questions

Won't it flood me with alerts?
Each rule compares a client with its own recent normal, and stays quiet when there's too little to judge, like under 20 visits a week, where one more would swing a percentage. One problem is one alert: it updates while it keeps happening and closes by itself when it stops. Each project's alert sensitivity, low, normal or high, moves every bar at once.
What does the AI do, and what doesn't it?
The rules are plain code: no AI decides what's an alert. When you ask "Why, and what to check" on one, the AI reads that alert's numbers, the client's other open alerts and, for an ad account, its recent change history, then writes the likely causes, marking each as shown by the numbers or a guess, and what to check. An explanation that quotes a number it wasn't given is thrown away.
How many explanations do I get?
5 a month on Free, 50 on Starter, 200 on Pro and 600 on Agency, over a rolling 30 days. The alerts themselves are unlimited on every plan.
How do I hear about an alert?
Every open alert is on the Attention page, worst first, and on the client's Overview. Critical ones are emailed to everyone in the workspace who wants them, once per problem, and a weekly summary goes out on Mondays. Alerts raised by the nightly sync arrive together in the morning.
Can I silence an alert?
Dismiss it and it stays quiet while that problem lasts. If the problem stops and later comes back, it's a new alert.

More of what MetricDeck does

Hear when a client's numbers go wrong

Connect a client's sources and the rules run after the first sync. Alerts are on every plan, Free included.

Start freeSee the live demo

Free for one client · No card · Read-only access