--- title: "Google Analytics reporting, AI assistants included · MetricDeck" description: "Sessions and key events by channel, landing page, device and country, visits from ChatGPT and Perplexity counted apart, and alerts on drops." url: https://metricdeck.app/features/analytics updated: 2026-10-06 --- Google Analytics # Where visitors came from, AI assistants included Every client's GA4 by channel, landing page and device, with ChatGPT and Perplexity visits counted apart and drops explained. [Start free](https://metricdeck.app/signup) [See the live demo](https://metricdeck.app/demo) * Free for one client * No card * Read-only access Lumen Skincare · Analytics · last 28 days Sample data Sessions 68,180 ± 0% Key events 2,176 ↓ 1% Visits from ChatGPT 2,120 ↑ 3% Where visitors came from Sessions by kind of traffic * Paid 26,710 ↑ 4% * Organic 23,372 ↓ 5% * Direct 8,977 ↑ 1% * Outreach 4,199 ↑ 3% * AI assistants 2,810 ↑ 3% * Referral 2,112 ↑ 2% AI assistants Visits from links in an assistant's answers, ads left out * ChatGPT 2,120 visits · 83 key events ↑ 3% * Perplexity 690 visits · 18 key events ↑ 1% Landing pages Last 7 days against the 7 before, biggest losses first * /products/vitamin-c-serum 4,600 → 2,656 ↓ 42% * / 3,604 → 3,264 ↓ 9% * /blog/sensitive-skin-routine 1,638 → 1,422 ↓ 13% * /collections/serums 2,155 → 1,940 ↓ 10% * /products/niacinamide-serum 1,787 → 1,635 ↓ 9% Devices Sessions, last 28 days * mobile 50,841 · 75% ↑ 2% * desktop 15,589 · 23% ± 0% * tablet 2,015 · 3% ↓ 1% Lumen Skincare is one of the demo agency's made-up clients. These are the Analytics tab's cards on its numbers: the last 28 complete days against the 28 before, and landing pages over the last 7 days against the 7 before. **A flat total can hide a falling page.** Lumen Skincare's sessions are within 0.1% of the 28 days before, and no sessions alert fired. But /products/vitamin-c-serum lost 42% of its visits in the last week, the same page Search Console says lost its clicks. ## The weekly check, before and after Working out where one client's visitors came from, and what changed. Time you get back 3 h 20 min A week, if you look after 10 clients. For one client By hand 23 min With MetricDeck 3 min Our estimate for checking one GA4 property a week by hand; yours will differ. The AI assistant exploration has to be kept up as new assistants appear, which MetricDeck does for you. By hand 23 min 1. 01 Open the client's GA4 property, then Traffic acquisition, and set the dates against the period before 3 min 2. 02 Read the channels and work out what Unassigned really was 4 min 3. 03 Build an exploration that filters the sources down to AI assistants 8 min 4. 04 Compare landing pages and devices to find where visits fell 5 min 5. 05 Check the key events still add up against the visits 3 min With MetricDeck 3 min 1. 01 Open the Analytics tab: visits by kind, AI assistants counted apart 1 min 2. 02 Read the landing pages and devices, or click one to filter everything to it 2 min ## What you get * ### Visits by kind of traffic Paid, Organic, Outreach, AI assistants, Referral and Direct, each against the period before, with the sources behind each. * ### AI assistants, counted apart Visits and key events from ChatGPT, Perplexity, Gemini, Copilot, Claude and the rest, without ads in ChatGPT mixed in. * ### Landing pages, devices, countries Each with sessions and key events for any period, the ones that gained and the ones that lost. * ### Filter it all by one thing Pick a kind of traffic, a source, a landing page, a device or a country, and the tiles and chart show only its visits. * ### A drop alert that points When sessions fall well below the site's own normal, with the devices that fell and the landing pages that lost the most. * ### Broken tracking, caught Key events falling while visits hold, or Google Ads clicks and Search Console clicks that Analytics stops seeing. ## Why you can trust the numbers * They're GA4's own numbers, read through Google's API. MetricDeck only reads. * Recent days are read again and replaced each sync, so GA4's late reshuffles are never counted twice. * Visits are grouped by fixed rules, the ones in the questions below, never by a model's guess. * Code works out every total and change. The AI only explains them, and every figure it quotes is checked. FAQ ## Questions How does MetricDeck spot visits from AI assistants? A visit counts as from an AI assistant when GA4 files it under its own AI Assistant channel, or when it came from a known assistant's address: ChatGPT, Perplexity, Gemini, Copilot, Claude and others. Visits from an ad shown inside ChatGPT stay paid traffic, as they should. How are visits grouped? Into Paid, Organic, Outreach, AI assistants, Referral and Direct, from GA4's channel, source, medium and campaign. Email, SMS and links someone tagged by hand count as outreach, so a campaign GA4 can't place doesn't vanish into Unassigned. When does it call a drop? When a client's sessions over the last 7 days are 30% or more below their weekly average over the 4 weeks before; 50% or more is critical. The alert says which devices fell and which landing pages lost the most visits, so you know where to look. Why do yesterday's numbers sometimes move? GA4 first files fresh visits under Unassigned and moves them to their channel a day or two later. MetricDeck reads the last few days again on every sync and replaces them, so its numbers settle where GA4's do, never counted twice. Can I see today's numbers? Yes, on Starter and up: "Today so far" fetches today's Analytics and Ads numbers when you ask, at most every 10 minutes. A day that isn't over is never compared, charted or alerted on. Does it work with Universal Analytics? No: Google turned Universal Analytics off. MetricDeck reads GA4 properties, read-only. ## More of what MetricDeck does * [Attention page Every client's Search Console, Analytics, Ads and website checked overnight: open alerts worst first, and each client's week against the one before. ](https://metricdeck.app/features/attention) * [Alerts Alerts when ad spend jumps, conversions stop, traffic or rankings drop, tracking breaks or a site goes down, each with its numbers and an AI explanation. ](https://metricdeck.app/features/alerts) * [AI summary A summary of each client after every sync: what needs fixing, what went well and what to do next. Code works out every number; the AI only explains them. ](https://metricdeck.app/features/ai-summary) * [Client reports Pick the sections, edit the AI summary, and send a PDF or a link with a password: Search Console, Analytics, Ads and site health in one client report. ](https://metricdeck.app/features/reports) * [Search Console reporting Clicks, impressions, CTR and position for every client, the pages and queries that lost clicks, and an alert when organic traffic drops. ](https://metricdeck.app/features/search-console) * [Google Ads wasted spend See the Google Ads search terms that spend without converting, the ones that don't match what you sell, and copy a negative keyword list. Read-only. ](https://metricdeck.app/features/google-ads) * [ChatGPT ads reporting Every client's ChatGPT ads from the OpenAI Ads API: spend, clicks, conversions, lifetime budgets running out and rejected ads, beside Google Ads. ](https://metricdeck.app/features/chatgpt-ads) * [Site health monitoring Hourly uptime checks confirmed before a site is called down, SSL and domain expiry, and mobile and desktop speed for every client's site, with alerts. ](https://metricdeck.app/features/site-health) * [AI search readiness Check every client's site daily for what keeps it out of ChatGPT, Claude, Perplexity and Google's AI Overviews, and hear when an AI crawler gets blocked. ](https://metricdeck.app/features/ai-search-readiness) ## See where every client's visitors come from Connect Google, pick each client's GA4 property, and the first sync fills the Analytics tab. Free for one project. [Start free](https://metricdeck.app/signup) [See the live demo](https://metricdeck.app/demo) Free for one client · No card · Read-only access