--- title: "Marketing alerts with the numbers behind them · MetricDeck" description: "Alerts when ad spend jumps, conversions stop, traffic or rankings drop, tracking breaks or a site goes down, each with its numbers and an AI explanation." url: https://metricdeck.app/features/alerts updated: 2026-10-06 --- Alerts # Alerts that say what changed, by how much, and why Every client checked against its own normal nightly. Each alert shows its numbers; ask, and the AI explains it. [Start free](https://metricdeck.app/signup) [See the live demo](https://metricdeck.app/demo) * Free for one client * No card * Read-only access Northwind Dental · Overview · Alerts Sample data * Cost per conversion up 59%: ₹1,782 in the last 7 days against a usual ₹1,123 Google Ads AI explanation · example Cost per booking rose from ₹1,123 to ₹1,782\. The Search – Emergency dentist budget went up 6 days ago, and a new keyword went in the same day. Likely causes * “dentist open now” was added as a keyword in Search – Emergency dentist 6 days ago. In the last 30 days that search cost ₹7,040 for 205 clicks and no bookings, where about 4.2 were expected. (shown by the numbers) * The campaign's daily budget went from ₹1,500 to ₹2,500 the same day, so the new keyword had more to spend. (shown by the numbers) * People searching “open now” may want help tonight, not an appointment, so they rarely book. (a guess to check) What to check today 1. Add “dentist open now” as a negative keyword, or bid it down, and watch bookings for a week. 2. Put the Search – Emergency dentist budget back to where it was until its cost per booking settles. 3. Check the landing page those clicks reach says when the clinic is open. Attention * ₹10,290 spent on 3 search terms with no conversions in the last 30 days, led by “dentist open now” (₹7,040) Google Ads Spend on these terms, 12 Sept – 11 Oct ₹10,290 (21% of search-term spend) This account's usual rate (each term is judged by its campaign's own rate) 1 conversion per 48 clicks “dentist open now” · Search – Emergency dentist ₹7,040, 205 clicks, 0 conversions (about 4.2 expected) “how to stop toothache at home” · Search – Emergency dentist ₹1,980, 61 clicks, 0 conversions (about 1.3 expected) “dental implants course for dentists” · Search – Dental implants ₹1,270, 31 clicks, 0 conversions (about 1.1 expected) Attention Northwind Dental is one of the demo agency's made-up clients, and these are the alerts MetricDeck's rules raise on its numbers. The explanation is an example of what the AI writes when asked, built here from the same facts it's given in the app: the alert's numbers and the account's changes. **The numbers come first, the explanation second.** The rule raised this alert from Northwind Dental's own figures. The explanation then read the account's change history and found what happened the same week, and it says which parts the numbers show and which are only a guess. ## What the rules watch At normal sensitivity. Every number is a client's own: its last week against its usual week, never a benchmark from someone else's account. ### Google Ads and ChatGPT ads Spend jumps or stops A day's spend over the last week is 40% off the two weeks before, or nothing is spent at all. Cost per conversion rises 25% above the two weeks before, judged a day back since conversions arrive late. Conversions stop Two days with none where they're usual, while the clicks carry on: tracking, most likely. Search terms waste money Terms whose clicks should have converted at their campaign's own rate, and didn't. Nothing back in 90 days Spend with no conversion on record for three months: tracking missing or broken. A ChatGPT budget runs out 10% or less of a lifetime budget left, or three days at the current pace. ChatGPT ads rejected Live ads turned down in OpenAI's review; critical when a campaign has none left. ### Search Console and Analytics Organic clicks drop The last 7 days 25% below the usual week of the 4 before; critical at half. Sessions drop 30% below the usual week, with the devices and landing pages that fell. Rankings slip Top-20 queries that fell more than 5 positions in a week. Key events stop Two days with none where they're usual, while visits carry on. Tracking breaks Ads clicks or Search Console clicks hold while Analytics stops seeing the visits, or visits hold while key events fall. ### The website Site down Two failed checks in a row, 5 seconds apart. Always critical. Certificate expiring At 21 days left; critical at 7, or when browsers stop trusting it. Domain expiring At 30 days left; critical at 7. Speed falls 15 points or more out of the good range over two runs, or poor now. AI assistants shut out robots.txt blocks the crawlers that fetch pages for answers, fails, or the page says noindex. ## The morning check, before and after Finding out whether anything went wrong with one client yesterday. Time you get back 3 h A day, if you look after 10 clients. For one client By hand 21 min With MetricDeck 3 min Our estimate for a quick daily look at one client; yours will differ. Most days nothing's wrong, and with MetricDeck those days cost nothing. By hand 21 min 1. 01 Open Google Ads and compare spend and cost per conversion with last week 4 min 2. 02 Open Search Console and Analytics and look for a drop 5 min 3. 03 Check the site loads and the certificate isn't close to expiring 2 min 4. 04 When something's off, dig through the change history for why 10 min With MetricDeck 3 min 1. 01 Open the Attention page: anything wrong is listed, worst first 1 min 2. 02 Ask why on the alert that matters, and read what to check 2 min ## What you get * ### Alerts from every source Ads, ChatGPT ads, Search Console, Analytics and the website, checked after every sync and listed worst first. * ### Why, and what to check On request, the likely causes, each marked as shown by the numbers or a guess, and the checks to make today. * ### The account's changes beside it An ad alert's explanation reads the budget, bid and keyword changes made before it, and who made them. * ### Sensitivity per client Low for a client whose numbers swing, high for one where every booking counts. Every bar moves at once. * ### Critical ones by email Once per problem, to everyone in the workspace who wants them, with a weekly summary on Mondays. * ### Wins too Traffic up as far as a drop would need to fall, or cost per conversion down a quarter: news worth telling a client. ## Why you can trust an alert * The rules are plain code, the same every night. No AI decides what's an alert. * Each client is judged against its own recent weeks, so a small account and a big one are treated alike. * Where there's too little to judge, like under 20 visits a week, the rules stay quiet: one extra click is not a trend. * An explanation that quotes a number the alert doesn't carry is thrown away before you see it. FAQ ## Questions Won't it flood me with alerts? Each rule compares a client with its own recent normal, and stays quiet when there's too little to judge, like under 20 visits a week, where one more would swing a percentage. One problem is one alert: it updates while it keeps happening and closes by itself when it stops. Each project's alert sensitivity, low, normal or high, moves every bar at once. What does the AI do, and what doesn't it? The rules are plain code: no AI decides what's an alert. When you ask "Why, and what to check" on one, the AI reads that alert's numbers, the client's other open alerts and, for an ad account, its recent change history, then writes the likely causes, marking each as shown by the numbers or a guess, and what to check. An explanation that quotes a number it wasn't given is thrown away. How many explanations do I get? 5 a month on Free, 50 on Starter, 200 on Pro and 600 on Agency, over a rolling 30 days. The alerts themselves are unlimited on every plan. How do I hear about an alert? Every open alert is on the Attention page, worst first, and on the client's Overview. Critical ones are emailed to everyone in the workspace who wants them, once per problem, and a weekly summary goes out on Mondays. Alerts raised by the nightly sync arrive together in the morning. Can I silence an alert? Dismiss it and it stays quiet while that problem lasts. If the problem stops and later comes back, it's a new alert. ## More of what MetricDeck does * [Attention page Every client's Search Console, Analytics, Ads and website checked overnight: open alerts worst first, and each client's week against the one before. ](https://metricdeck.app/features/attention) * [AI summary A summary of each client after every sync: what needs fixing, what went well and what to do next. Code works out every number; the AI only explains them. ](https://metricdeck.app/features/ai-summary) * [Client reports Pick the sections, edit the AI summary, and send a PDF or a link with a password: Search Console, Analytics, Ads and site health in one client report. ](https://metricdeck.app/features/reports) * [Search Console reporting Clicks, impressions, CTR and position for every client, the pages and queries that lost clicks, and an alert when organic traffic drops. ](https://metricdeck.app/features/search-console) * [Google Analytics reporting Sessions and key events by channel, landing page, device and country, visits from ChatGPT and Perplexity counted apart, and alerts on drops. ](https://metricdeck.app/features/analytics) * [Google Ads wasted spend See the Google Ads search terms that spend without converting, the ones that don't match what you sell, and copy a negative keyword list. Read-only. ](https://metricdeck.app/features/google-ads) * [ChatGPT ads reporting Every client's ChatGPT ads from the OpenAI Ads API: spend, clicks, conversions, lifetime budgets running out and rejected ads, beside Google Ads. ](https://metricdeck.app/features/chatgpt-ads) * [Site health monitoring Hourly uptime checks confirmed before a site is called down, SSL and domain expiry, and mobile and desktop speed for every client's site, with alerts. ](https://metricdeck.app/features/site-health) * [AI search readiness Check every client's site daily for what keeps it out of ChatGPT, Claude, Perplexity and Google's AI Overviews, and hear when an AI crawler gets blocked. ](https://metricdeck.app/features/ai-search-readiness) ## Hear when a client's numbers go wrong Connect a client's sources and the rules run after the first sync. Alerts are on every plan, Free included. [Start free](https://metricdeck.app/signup) [See the live demo](https://metricdeck.app/demo) Free for one client · No card · Read-only access