--- title: "AI marketing summary with every figure checked · MetricDeck" description: "A summary of each client after every sync: what needs fixing, what went well and what to do next. Code works out every number; the AI only explains them." url: https://metricdeck.app/features/ai-summary updated: 2026-10-06 --- AI summary # A client summary you can check, figure by figure What needs fixing, what went well and what to do next, rewritten as new data arrives, every figure checked. [Start free](https://metricdeck.app/signup) [See the live demo](https://metricdeck.app/demo) * Free for one client * No card * Read-only access Northwind Dental · Overview · AI summary Sample data Worth a look Cost per booking rose 59% in a week, while ₹10,290 went to 3 search terms that never brought a booking. Needs fixing * Search terms spending without bookings ₹10,290 spent on 3 search terms with no conversions in the last 30 days, led by “dentist open now” (₹7,040) * Cost per booking up Cost per conversion up 59%: ₹1,782 in the last 7 days against a usual ₹1,123 Going well * Organic search growing Organic clicks: 2,717 in the last 30 days, +5% on the 30 before. * More visits to the site Website sessions: 9,391 in the last 30 days, +5% on the 30 before. Do next 1. 1 Review “dentist open now”, “how to stop toothache at home” and “dental implants course for dentists”: verify tracking and customer intent before confirming any negative keywords. Zero recorded bookings alone does not make a term irrelevant. Search terms 2. 2 Check Search – Emergency dentist: its daily budget went from ₹1,500 to ₹2,500 6 days ago, the week bookings slowed. Google Ads Northwind Dental is one of the demo agency's made-up clients. This summary is an example written here from its numbers, so the page needn't call the AI; every figure in it comes from the alerts and totals MetricDeck's code worked out. In the app the AI writes the sentences from the same kind of evidence. **Every figure leads back to a number.** Open “The numbers” under any item to see the alert or total it came from. A sentence the AI can't tie to one never reaches the page. ## The weekly write-up, before and after Telling one client what happened this week, and what you'll do about it. Time you get back 6 h 40 min A week, if you look after 10 clients. For one client By hand 45 min With MetricDeck 5 min Our estimate for a short weekly update to one client; yours will differ. The steps it suggests link to the screen where each is done. By hand 45 min 1. 01 Pull this week's numbers from each source into a sheet 15 min 2. 02 Work out what changed against last week 10 min 3. 03 Decide what matters and what to do about it 10 min 4. 04 Write it up in words the client understands 10 min With MetricDeck 5 min 1. 01 Read the summary: it was written after last night's sync 2 min 2. 02 Open “The numbers” on anything you want to check, and edit the words if you like 3 min ## What you get * ### A headline The one thing that matters most this week, in a sentence, with the client's state beside it. * ### What needs fixing Up to three problems, each with the numbers behind it a click away. * ### What went well Up to three things worth telling the client, from the same checked numbers. * ### Do next, linked Up to three steps, each with a button to the screen where it's done: search terms, keywords, a landing page. * ### On the Attention page Each client's first step shows beside its alerts, so the whole week's work is on one page. * ### In the client report It opens the report as its summary, and you can edit the words before you send it. ## Why you can trust what it says * Code works out every number. The AI is handed them and only writes the words. * Every item cites its numbers. One that quotes a figure it wasn't given is dropped, and the summary says so. * It reads the client's open alerts first and never contradicts them. * Only the figures and names a summary needs go to Anthropic, which doesn't train its models on them. FAQ ## Questions Does the AI work out the numbers? No. MetricDeck's code works out every total, change and comparison from the sources first. The AI is handed those numbers, each with an id, and writes the sentences around them. Every item has to cite the numbers it rests on; one that quotes a figure it wasn't given is dropped, and the summary says how many were. When is it written? By itself after a sync, once the last summary is 3 hours old, and after a new source's first sync. Free gets one a week. "Rewrite with new data" asks for a fresh one any time: 2 a month on Free, 30 on Starter, 150 on Pro and 500 on Agency. Can it disagree with the alerts? It's given the client's open alerts first and told never to contradict them, so the summary and the Alerts card always tell the same story. Which AI writes it? Anthropic's Claude. Only the figures and names a summary needs are sent, and Anthropic doesn't train its models on them. Can I change it before a client sees it? Yes. In the report builder you can edit the summary's words before you send the report; your version is kept for that client until a newer summary is written. ## More of what MetricDeck does * [Attention page Every client's Search Console, Analytics, Ads and website checked overnight: open alerts worst first, and each client's week against the one before. ](https://metricdeck.app/features/attention) * [Alerts Alerts when ad spend jumps, conversions stop, traffic or rankings drop, tracking breaks or a site goes down, each with its numbers and an AI explanation. ](https://metricdeck.app/features/alerts) * [Client reports Pick the sections, edit the AI summary, and send a PDF or a link with a password: Search Console, Analytics, Ads and site health in one client report. ](https://metricdeck.app/features/reports) * [Search Console reporting Clicks, impressions, CTR and position for every client, the pages and queries that lost clicks, and an alert when organic traffic drops. ](https://metricdeck.app/features/search-console) * [Google Analytics reporting Sessions and key events by channel, landing page, device and country, visits from ChatGPT and Perplexity counted apart, and alerts on drops. ](https://metricdeck.app/features/analytics) * [Google Ads wasted spend See the Google Ads search terms that spend without converting, the ones that don't match what you sell, and copy a negative keyword list. Read-only. ](https://metricdeck.app/features/google-ads) * [ChatGPT ads reporting Every client's ChatGPT ads from the OpenAI Ads API: spend, clicks, conversions, lifetime budgets running out and rejected ads, beside Google Ads. ](https://metricdeck.app/features/chatgpt-ads) * [Site health monitoring Hourly uptime checks confirmed before a site is called down, SSL and domain expiry, and mobile and desktop speed for every client's site, with alerts. ](https://metricdeck.app/features/site-health) * [AI search readiness Check every client's site daily for what keeps it out of ChatGPT, Claude, Perplexity and Google's AI Overviews, and hear when an AI crawler gets blocked. ](https://metricdeck.app/features/ai-search-readiness) ## Get a summary of every client you can check Connect a client's sources and the first summary is written right after the first sync. Free for one project. [Start free](https://metricdeck.app/signup) [See the live demo](https://metricdeck.app/demo) Free for one client · No card · Read-only access